For most businesses, Google is the internet. The majority of search engine traffic and user engagement comes from Google’s search results. As such, it’s incredibly important for your business to rank higher on Google. However, it can be difficult to know where to start when trying to improve your SEO (Search Engine Optimization) strategy. This guide will walk you through some of the best ways of digital marketing which can help to rank your website higher on Google:
Understand Your Audience
If you’re going to rank on Google, you need to know who you are talking to. In order to do that, it is essential to use keyword tools and research keywords. You also need to understand what your competitors are doing as well as who their audience is. This will tell you how many searches there are for specific keywords, and which words or phrases people tend to use when searching for information about your product or service (and thus could be good candidates for inclusion in your content).
Keyword research is the first step in any SEO campaign. To have a successful search marketing campaign, you need to know what keywords people are using when they search online.
There are many different tools that you can use for keyword research. The most popular tool is Google Keyword Planner, which provides a free way to see which keywords get the most searches per month and where they rank on Google’s search page (SERPs). You can also use Amazon’s keyword tool and even Bing’s data as well!
There are also other helpful tools such as Google Trends which shows how much interest there is in specific topics over time so that you can track trends in your industry or niche area. Another helpful tool is Autocomplete which shows what queries might be related based on recent searches by users who may not necessarily be looking for something specific but could still result in traffic if they find what they want while searching for something else first! Lastly, there’s Thesaurus
On-page optimization is the process of structuring your content to rank higher in search engines. You do this by creating content that is easy for search engines to read and understand, while also making it enjoyable for humans to read.
When optimizing your page, you must consider both the human audience and search engine spiders (also known as bots). If you only focus on one or the other, you’re missing out on a huge opportunity.
The most basic form of on-page optimization is writing an informative page that uses relevant keywords and phrases within headers, subheaders, body copy, images, links, etc. so that Google can easily understand what’s important on each page of your website. Search engines use different keywords than humans do—they’ll look for literal terms rather than how people would describe something in natural language (e.g., “dog” vs “pet”). Because of this difference between human language and computer language we call it semantic gap —so make sure you write using both types of descriptors when optimizing pages for Google!
- Technical SEO. This is the most technical part of SEO, and it’s also the most important for your business. You need to make sure that your site is built in a way that Google can understand it, so they can display it properly on their search results page.
- Mobile-friendly. Your website should be mobile-friendly if you want to compete with other businesses in 2018 and beyond—and you especially need to make sure your site loads fast on mobile devices (slower than 3G).
- Secure. Your security measures need to be up-to-date and secure, or else hackers could break into your site and compromise its integrity or steal information from visitors who use it regularly.
- User experience (UX). The “UX” refers both to how easy it is for users of your website/app/etc., as well as how good an experience those users have when using them–for example, if there are too many clicks required before getting anywhere useful on one page versus another page could mean more time spent waiting between pages rather than doing actual work; this would be seen negatively by anyone looking at each page objectively because they don’t know what kind of task needs completing so quickly that only one option works–but since all of these things happen behind closed doors between two parties (or even just one party) unless someone chooses not keep quiet about whatever happened during their visit then no one else knows whether there was any foul play involved beyond someone logging onto their account without permission which has happened before now causing serious damage control type situations where millions were lost due solely because someone was trying out new software which failed miserably despite being tested rigorously beforehand.”
Content marketing is a way to attract new visitors to your website, often through search engines. This type of marketing can be used to build links, which have an impact on your page rank on Google. Content marketing also builds relationships with influencers in your niche and helps you increase brand awareness.
To use content marketing effectively, create valuable content that addresses the needs of your audience. This will help you establish yourself as a thought leader in your industry and attract new customers who are looking for expert advice or guidance on their purchasing decisions.
Also Read: Google Ads or Pay Per Click
Links are the currency of the internet, and an established link can boost your rankings. They work like word-of-mouth on steroids: If someone who has authority recommends you or your site (or even mentions you in passing), that’s an instant boost to your credibility and popularity on the web. Your content becomes more relevant, higher quality, and more valuable than before — all because someone thought it was worth linking to! Link building is also a long-term strategy; it takes patience to build links organically over time with content marketing, but once you do get those links in place they’re there forever.
There are two main ways that companies build links: white hat link building (the ethical way) and black hat link building (the unethical way). White hat means “do things right,” whereas black hat means “get around Google’s rules.” Both strategies have their pros and cons—white hats tend not to be as effective as black hats because they take longer to show results—but if done correctly both will eventually help drive traffic back toward whatever site is being targeted by extra traffic from incoming external links
Focus on the Audience & Crafting Content
To rank higher on Google, you must focus on understanding your audience and crafting content that speaks to them. As a marketer, this is the most important thing you can do for your company.
By knowing your audience. As the saying goes: “Know thy customer.” If you don’t know who they are or what they want, it will be difficult (if not impossible) to rank higher in search results. And then all of your hard work will go unnoticed by customers who don’t know how or where to find you online.
Ranking higher on Google is a complicated process. It’s important to understand that there is no silver bullet solution—ranking higher on search engines requires hard work and dedication, but the payoff can be huge. The key is to keep your eye on the prize: getting more traffic from your target audience through organic search. This will help you create content that resonates with them and strengthens your brand over time!